Learn how the seemingly basic choices you make for site design can pull in or turn off your target audience. Don't go with your gut, stick to clear scientific principles.

Your brand's websites and ads might look pretty, but do they work? Do they resonate with your target audiences? Women gravitate to sites for different reasons than men, so think about the content and imagery you highlight in your campaigns.

In this master class, hear about what content and experiences play best with your target audiences. Everything from color choice to font can be a make-or-break factor.

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Speaker(s): Joseph Carrabis, Founder and Chief Research Officer, The NextStage Companies

Format: MP3