Microsoft is developing what is being described as an "Office Suite" for digital advertising, Ad Age reports.
The software giant is collaborating with its ad client, Interpublic Group of Companies, on a new software system that marketers can use to track everything from search advertising and email newsletters to CRM systems to buy TV ads, according to Ad Age.
Microsoft hopes to create a single platform that will let marketers perform the various functions they need to improve efficiencies and decision-making for their clients. The new software is being called Media Operations Management System.
Microsoft's VP of advertiser and publisher solutions called it the Holy Grail for marketers and likened the software's promise to that of the first investment bank that used a spreadsheet instead of calculators and slide rules, Ad Age added.
