GK from Elite Sportswear

GK from Elite Sportswear, a widely recognized manufacturer of gymnastics apparel around the world, proudly sponsors many national and Olympic teams and has been an industry leader for more than 25 years. In 2008, the company turned to business blogging as a means of increasing organic search traffic and converting more business.

Last December, GK Elite launched 30 blogs with titles targeting specific keywords that the company knows its prospects are using to search. Long experienced with PPC, GK already had a handle on which keywords drive the highest conversions.

"Our website wasn't appearing in blended search results for key and common phrases related to our business, but now our blogs are," says Andrew Foss, ecommerce manager for GK Elite, which conducts about half of its sales online. Since launching, the blogs have increased GK's revenue from organic search by 39 percent, and the net online revenue increase as a result of the blogs is 30 percent.