The need to evolve
Although we are marketing professionals by profession, we are all consumers by nature. And as consumers who are marketing professionals, we tend to look at advertising from a slightly different lens. While we consume products and services just like everyone else, we also have a keen understanding of the tactics being used to market these products. Sometimes we smile and appreciate the work, and other times we scratch our heads, let out a chuckle and wonder, "What in the world were they thinking?"
Some of the tactics that make us go "hmmm" were viable and successful marketing methods several years ago. It's debatable whether or not other tactics were ever successful. The saying: "If they are doing it, it must be working" gives credit to many, where credit is not worthy. It's that sort of thinking, along with being creatures of habit, that keeps some marketers static in their approach. Most of us, on the other hand, have evolved. We continue to innovate and match our approach to what our audience is looking for and responds to best.
With rolled eyes and feelings of ranting coming on, ask yourself how many times you see these tactics being used each week.
