2. Provide fresh content
Many people don't realize that they can keep their Facebook fan pages up-to-date by including RSS feeds and other forms of dynamic content. On our company page, we added a series of widgets that include our blog, Twitter feed, and press releases. Depending on your business, you can also include a video widget with your YouTube channel, a photo widget using your Flickr feed, etc. All this content is updated live, as new content is added to the feeds, without us having to touch the page. It's great to know that the page will always be up-to-date for our fans, and it's great to not have to update every page where we display our content.
3. Give your audience a reason to become a fan
I think it's fair to say that loyal fans like to be treated differently than regular customers. They want to be treated like insiders. They want to know about sales in advance and get access to exclusive information and special discounts. A Facebook fan page is the perfect place to reward fans because they have specifically chosen to associate themselves with your brand in front of all their friends. In the offline world, this is equivalent to putting a bumper sticker on their car.
A great example of a company that uses its Facebook Page to reward fans is surf apparel maker Hurley. Last week the company webcast a surfing event live on Facebook only for fans. Providing exclusive content makes your fans feel special and informed, which is crucial to retention.
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