Step 5: Identify the platformsA core component of formulating a social media marketing plan is to understand the ins-and-outs of each of the major social platforms so you can create relevant strategies and tactics around each one. The following outline will help you determine which profiles should be incorporated into your social media marketing plan.
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Kay,Indeed, there are regulations in regards to healthcare & pharma that you need to be aware of. When we worked with a Fortune 250 pharma, we were not allowed to engage in social media, due to the "averse effects" clause, where our client has an obligation to respond to any comments from customers regarding any averse effects of their medications. Compound the issue with HIPAA and SEC compliance (if publicly traded) then you've got challenges indeed. Feel free to drop me a line with questions kent (at) anvil media dot com.
Hey Kent ,I loved your article and I was wondering if you can help me ... what about legal regulations regarding social media in the pharmaceutical branch ?Many thanks
Great content on developing and utilizing a viable social media strategy. I wrote a similar post talking about the stages of making a social media presence and strategy. I believe it's important to stress spending time "listening" first to what is being said about your company, and then finding out where your customers are. Then it's time to engage.All the best, Juilahttp://wp.me/pCpWj-bq
Kent, great content. Where did you collect the data from? I'm presently writing a book on social media monetization for Pearson and looking to share this type of data. I'd like to be able to quote this data in my book but need to know where the demographic data came from and who the origniating author of this content is.Please email me at your earliest convenience email@example.com.
Excellent article. Thanks for organizing the info in such a functional way!
Thanks for the article, really helpful, esp the summaries in Step 5.
Kip, thanks for the comment. At a glance, metrics should be based on your campaign objectives, audience and platforms. You're on the right track, in that basic metrics include friends, followers, fans, connections, views, etc. but you should be looking at focusing in on and weighing engagement metrics more heavily:-Twitter: retweets, replies, mentions, etc. (think Twitalyzer)-Facebook: wall comments, likes, shares, etc.-LinkedIn: recommendations, best answers, etc.I suggest checking out the articles in our Resources section for additional detail:http://www.anvilmediainc.com/search-engine-marketing-articles.htmlI hope this helps.
Kent - great overview on the use of SM platforms; this should give folks, particularly those new to the space, a good idea of the possibilities.-G
Excellent article and I might add that even with negative reviews and ratings, you can till take from the comments and learn how to improve on what you have to offer the targeted audiences. As Mr. Lewis has already done, the demographics are clear for each of the popular social netoworking sites and all one has to do is visit to learn even more about the user interests, what ads are posted, what they don't like and what can be added to create more value. Just use the internet and search engines as a guide and even talk with representatives of the groups you may know fo find our more about them. It can be done.
Great article Kent. What would you suggest which statistics people use to measure the success of a social media campaign? Twitter = followers? Facebook = friends? Thanks. Kip
This was a good article
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