Twitter's hidden marketing superpowers

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Beyond the hype

Twitter's phenomenal growth does not appear to be slowing down any time soon. And with two-thirds of all marketers now using social media, it's clear that our industry is starting to understand the value of Twitter and similar platforms.

But despite the rapid adoption of social media among marketers, many brands have yet to realize the full potential that Twitter holds for their efforts. After all, there's more to marketing via the microblogging platform than simply throwing up a brand account and seeing what happens. Rather, there are some tried and true functionalities -- which for the purposes of this article, we'll refer to as Twitter's marketing superpowers -- that can be extremely effective in driving traffic to your site, boosting sales, and keeping your customers happy.

In this article, we'll take a look at four of these Twitter marketing superpowers, and as you read, consider whether your brand could benefit from these simple strategies.



Andrew Ettinger
Andrew Ettinger September 3, 2009 at 9:29 AM

Given that there are only 24 hours in a day, I would imagine that CMOs can better use their time by managing the marketing for their company than by endlessly tweeting. Twitter is a tool, no more no less. Don't take your eye off the ball because a shiny new bauble is on the ground.

Walter Adamson
Walter Adamson September 2, 2009 at 2:51 AM

Helpful article, of all these I am most impressed by Best Buy as they seem to have the deepest social media strategy, which is really getting embedded in their culture and organistional routines.

Dell also of course has a well thought through social media strategy, of which I might say Twitter is probably a fairly small part.

Maybe I have not read widely enough, but Dell is keeping a good commercial lid on exposing their whole strategy, whereas we seem to see more of all the parts of Best Buy's strategy, and it's impressive.

Walter Adamson @g2m
Social Media Academy, Australia