Beyond the hype
Twitter's phenomenal growth does not appear to be slowing down any time soon. And with two-thirds of all marketers now using social media, it's clear that our industry is starting to understand the value of Twitter and similar platforms.
But despite the rapid adoption of social media among marketers, many brands have yet to realize the full potential that Twitter holds for their efforts. After all, there's more to marketing via the microblogging platform than simply throwing up a brand account and seeing what happens. Rather, there are some tried and true functionalities -- which for the purposes of this article, we'll refer to as Twitter's marketing superpowers -- that can be extremely effective in driving traffic to your site, boosting sales, and keeping your customers happy.
In this article, we'll take a look at four of these Twitter marketing superpowers, and as you read, consider whether your brand could benefit from these simple strategies.