In Focus

Twitter's hidden marketing superpowers

Madhuri Shekar
Social Media Posted on September 02, 2009

Superpower 3

Optimize your website or blog

There are several advantages to integrating your Twitter stream into your brand's website or blog. With a plethora of widgets and plug-ins available for every type of platform, weaving different Twitter functionalities into your site has never been easier.

Some key advantages to displaying your Twitter updates on your website include:

  • Creating a fresh and active interface. This is extremely attractive to search engines like Google, which are drawn toward dynamic content.


  • Allowing your website to appear constantly updated, even during lull periods where there are no new developments to discuss.


  • Directly demonstrating to your visitors (and potential customers) how you provide value and engage with your followers on this social media platform. This will in turn will help drive up your follower count.

If your brand or product is generating buzz in the Twitterverse, it would also be a good idea to display a live stream of tweets that refer to the discussions. Twitter offers a customized search widget that will display all conversations and tweets that refer to a particular keyword or phrase. This enables visitors to understand at a glance how buzz-worthy your product is.

Similar third-party widgets include TweetGrid and Monitter.

Of course, it is vital to make all blog posts and news updates on your website shareable, and a plug-in like Tweet This for WordPress allows visitors to instantly share your content on their Twitter accounts. Getting such endorsements from a few key influencers could drive traffic to your website considerably, and earn a fair number of retweets in the process.

Check out all the available Twitter plug-ins for your WordPress blog here. 

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Comments

Andrew Ettinger
Andrew Ettinger September 3, 2009 at 9:29 AM

Given that there are only 24 hours in a day, I would imagine that CMOs can better use their time by managing the marketing for their company than by endlessly tweeting. Twitter is a tool, no more no less. Don't take your eye off the ball because a shiny new bauble is on the ground.

Walter Adamson
Walter Adamson September 2, 2009 at 2:51 AM

Helpful article, of all these I am most impressed by Best Buy as they seem to have the deepest social media strategy, which is really getting embedded in their culture and organistional routines.

Dell also of course has a well thought through social media strategy, of which I might say Twitter is probably a fairly small part.

Maybe I have not read widely enough, but Dell is keeping a good commercial lid on exposing their whole strategy, whereas we seem to see more of all the parts of Best Buy's strategy, and it's impressive.

Walter Adamson @g2m
Social Media Academy, Australia