Mobile remains the next great frontier of digital marketing, but consumers appear to be more concerned with social networking on their mobile devices than with making purchases.
Consumers are not using their phones to buy small items such as movie tickets or pizzas, according to a new eMarketer report, and one of the main reasons mobile e-commerce has failed to get off the ground is privacy. Consumers are still fearful about sharing personal information and credit card numbers over the phone, and as a result, brands aren't likely to invest the time needed to sell larger, higher-priced items, according to Mediaweek.
What consumers are doing, however, is accessing a social network through their phones, specifically Facebook. The company, which often keeps mum about its user base, revealed this week that 65 million people accessed its website from a mobile device in August, according to DigitalBeat. That's triple the number of mobile users Facebook had in December, and about a quarter of the 250 million monthly users.
