To the casual user, Twitter looks like a simple bulletin board of often useless status reports. Yet, smart marketers are starting to find Twitter feedback quite essential to their overall social marketing plans. Filtering and organizing Twitter feedback is one area where the right application is crucial to success.
"Twitter is all about listening, understanding, and participating as a marketer," says Art Sindlinger, vice president/activation director at Starcom USA. "We try to help our clients use Twitter with a real intent in mind. This is much more than just purchasing media."
We decided to ask a wide variety of marketers who are living and breathing in the space which Twitter applications they currently can't live without.
Tweetdeck Known as the "air traffic control center" by Twitter execs, Tweetdeck is by far one of the most popular of all the Twitter applications currently available. This fast-paced application enables the user to "stay in touch with what's happening now" by collecting contacts from programs such as Twitter and Facebook in one place, all at once. Users can customize Tweetdeck with groups and columns to organize followers, or set up automatic updates to find out what others are saying about you.
"Tweetdeck is the ultimate time management tool," explains Christi Day, emerging media specialist at Southwest Airlines. "I'm constantly using Tweetdeck to monitor words such as SWA and Southwest. Plus, I use it to find out what our competitors are up to. I also love having the ability to retweet and add photos quite instantly."
New features include a TweetShrink option that can take any lengthy post and cut down its characters to fit it into Twitter's 140 character limit, plus an option to translate tweets into a different language. "We are always using Tweetdeck to monitor conversations within the cancer community," says Brooke McMillan, online community evangelist of the Lance Armstrong Foundation. "We're looking for those tweets mentioning that someone has recently been diagnosed with cancer. We then contact them on behalf of the organization to offer support."
Tweetdeck's ability to join together both personal and professional accounts is also a big plus for execs. "Personally I use Tweetdeck because of the ease in monitoring a range of keywords and managing multiple Twitter accounts at the same time," says Jonathon Nafarrete, a Los Angeles-based social media consultant. "The ability to sync and share between my Tweetdeck iPhone application and my desktop is a big bonus too."
Twitterrific Twitterific was one of the first iPhone Twitter apps to come into the market. Created by IconFactory and the winner of last year's Apple Design Award for Best iPhone Social Networking Application, Twitterific lets users view tweets or microblog posts and publish their own while on the go. Users love the filter icon, helping to keep track of @replies and direct messages. Multiple logins are another essential feature of this application.
"We are constantly working with bands with multiple band members," says Ashley Heron, senior manager of marketing at Lyric Street Records. "Using Twitterific allows each member the chance to tweet on their own personal iPhones to the band's shared account. (Lyric Street Records recording artist) Rascal Flatts actually used (Twitterific) to have fans suggest what their third single off their latest album would be. While we consider the Twitter community to still be a small part of our audience base, their feedback is vitally important."
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No Hootsuite? With all the recent updates, it definitely deserves to be mentioned. The others are alright - but I think Hootsuite blows them out of the water. @KathleneHestir
Great article!I think the Twitter client landscape has really changed in 2010. New approaches and design strategies have yielded some remarkable new Twitter clients. One in particular is TvvitterBug. It eloquently combines simplicity with great functionality and entertaining animations to give you the most out of your Twitter experience. TvvitterBug 1.3 is just released and available on the App Store. This release brings together the culmination of all the features, capabilities, and functionality most sought after in an iPhone/iPod Twitter App, including:1. All of the power you want, without the complexity you don't.2. Five (TvvitterBug exclusive) user-customizable Tweet Views.3. Up to Five user accounts easily accessible from any view through a simple drag-down menu.4. Persistent Tweets between launchings so you can view your tweets anytime.5. Double-Tap Instant Update to easily and quickly refresh your tweet views on demand.6. Built-in Photo capabilities to add photos directly to your tweets.7. Built-in Translation support using any of the state-of-the-art web translation engines you choose, such as Google Translate, Yahoo Babelfish, or Promt Translator.8. Built-in Web Access to view tweet embedded pictures and other URLs.9. Editable User Profile, including setting a new Avatar picture.10. Support for both "Fixed” and "Editable” Retweets – your choice.11. Landscape support for both Views and Keyboard.12. Automatic Language detection and display – great when you're tweet surfing!13. Push Notification support for Push services such as Boxcar and other compatible providers.14. Automatic last-state restore on subsequent launchings.15. It also supports Lists, Spam reporting, deleting tweets, follow/unfollow, favorite/unfavorite, search of Message, From, and/or To in any timeline, Search and Trends timelines.16. The same ease-of-use and lightning fast operation as the original version.You can read more about TvvitterBug at http://www.tvvitterbug.com
Autopilot Tweet - http://www.autopilottweet.com - Full Twitter automation software for Twitter marketing includes a Twitter Friend Adder / Follower Adder, auto follow, follow by keywords, follow your followers, auto unfollow, schedule your tweets and automate most of the mundance daily chores of managing your Twitter account. You can automate Twitter for an extremely affordable price.
Heather - the apps listed in the article are purely for managing Twitter accounts and direct communication with consumers. The services you've listed are listening and measurement tools. Brands should be using both!
I am sorry, these are consumer apps. If you are a big brand you CANNOT use this stuff. Content producers and brands need more this! To the brands that use this stuff, shame shame.See: viralheat.com, radian6.com, scoutlabs.com
I like http://www.tweetphoto.com for photos over twitter more than twitpic. It allows you to tag, share to other social platforms, favorite, etc.--all the social behaviors you want around photos. Also, twitpic reliability was spotty which motivated me to change.Be Great. Cheers! Mark Silva
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