Twitter Sparq
A leader in social advertising, Twitter Sparq helps marketers virtually trigger and spark conversations with users who are responding in the Twittersphere. Sparqs are meant to encourage constructive comments and worthwhile feedback. "In the world of social media, this is innovative conversation at its best," Michel says. "In our case, we are encouraging people not only to contribute dollars, but also to contribute to our cause of carrying the message forward."
Twittercounter
Statistic and spreadsheet lovers are sure to devour Twittercounter. Stats include numbers of followers on the account, average growth of followers per day, overall Twitter ranks, and predictions on the future. "I wouldn't say this is the best app to use or the most reliable, but it does spit out some impressive numbers and pretty charts," Day says.
CoTweet
For larger sized clients who have multiple individuals managing a Twitter account during office hours, CoTweet is the answer. CoTweet is a great tool for a team to manage and effectively monitor their Twitter account. One or more users can be monitoring Twitter at the same time, and it also allows everyone to see who has replied to incoming Tweets and threaded conversations.
Twitterfeed
Twitterfeed is a widely popular tool because it automatically allows tweets to be published from any RSS feed. The downside of overusing Twitterfeed is that you may lose the human touch and community engagement. "You're better off in the long run contributing value to the Twitter community and having high interaction with your followers," Nafarrete says. "Nobody likes a noisy robot that never listens."
With new applications created for Twitter on a daily basis, marketers are cautioned to not use any third-party applications that do not use the OAuth functionality to verify or sign into Twitter. "The last thing any company or marketer needs is for their account or their identity to be hijacked," Nafarrete adds.
Tricia Despres is a freelance writer.
On Twitter? Follow iMedia Connection at @iMediaTweet.
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