As users flock to social media websites like Facebook and Twitter, they are spending less time on older online communication platforms, such as email and instant messenger, according to a Mediaweek report.
Adults on the internet spend slightly more than three hours a month visiting online communities, but that time comes at the expense of online communications platforms, which are used less now than they were six years ago, according to a study by the Online Publishers Association. In 2003, internet users spent five hours and 20 minutes using communication tools, compared to four hours and 54 minutes in 2009.
Consumers spent most of their online time emailing and IMing back in 2003, the first year the OPA conducted its study, but these days internet users are flocking to content sites more than anything else. Time spent on content sites is nearly seven hours on average, an 88 percent increase from six years ago.
