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10 mind-blowing microsites
September 23, 2009
Sprint and Taser

Sprint Now

Fascinating. If you only click on one of the links in this article, click on this one. I had been there for what seemed like 20 seconds when I noticed the timer -- five minutes and 14 seconds and counting. That's an impressive statistic for a brand's main website. And it's absolutely off the charts for what amounts to a single page -- very clever.

Taser

Who knew that a weapon of serious personal injury (or should that be restraint?) could be so desirable? This microsite has one of the only intro videos that I have sat through -- and I did it twice! I can now tell you a lot about the new Taser X3. The microsite makes awesome use of video and, again, great use of Papervison3D.

My only problem with the site is not really the site's problem, but more of an endemic one related to the de-sensitivity regarding weapons; the site does not explain that carrying this thing requires great responsibility. A toy it is not.


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