Media Motion: BuzzLogic, Glam Media, Red Door Interactive

Aleri Inc., the Continuous Intelligence company and a provider of enterprise-class complex event processing (CEP) technology and CEP-based solutions, announced that it has partnered with Semphonic, a web analytics consulting firm, to deliver CEP solutions that allow organizations with online commerce and service to monitor customer behavior and buying patterns in real-time.

Brand Affinity Technologies, Inc. (BAT), an endorsement marketing company, announced a relationship with CBS Outdoor that will allow advertisers to easily incorporate celebrity endorsements into locally targeted out-of-home ad campaigns.

BuzzLogic, a media company that identifies and analyzes online conversations to help brands reach engaged audiences, announced Eric Larsen as executive vice chairman of its board of directors.

Cactus, a Denver-based full-service advertising agency, has promoted Ryan Johnson to associate creative director and Matt Chiabotti to senior art director. Cactus has also promoted Chris Baszto to assistant media buyer and Gina Baiamonte to media coordinator, and has appointed Rhonda Brown as office manager.

Centro, a leader in local online display advertising, announced the addition of former MySpace and Photobucket executive, Bryce Emo, to its leadership team.  Mr. Emo joins Centro as senior vice president of sales and will lead the company's revenue, growth, and expansion strategy.

Cie Studios announced the official launch of PostRelease, a solution for advertising in online forums. PostRelease will help companies reach targeted audiences and enables companies to insert posts that contain relevant content into targeted online forum discussions.

DataXu introduced the industry's first real-time ad optimization platform for online advertising campaigns. The DataXu platform enables advertisers to measure, analyze and optimize digital media across the ad exchanges of Google, Yahoo, and others.

DexKnows.com announced that its users will now be able to search by neighborhood to find local restaurants, drycleaners, and other service providers near them. Thanks to an agreement announced by R.H. Donnelley and Maponics, DexKnows.com now leverages Maponics map data to offer an intuitive neighborhood-level search for all of its individual city pages.

Decision Maker Media (DMM), an online B2B advertising platform, announced that the company has brought together a group of prominent industry luminaries that represent unprecedented experience and innovation in the online media and advertising industry to work with the DMM founders as they grow the company.

Dotomi, Inc., a personalized media company, announced the appointment of Jason Peter Callahan to vice president and general manager of its expanded West Coast operations, Dan McAuliffe to director, business development, and Michael Von Eyser to director, business development.

Dotomi, Inc., a personalized media company, announced its new Message Sequencing solution which allows advertisers to dynamically change their display ads, based on number of days or number of impressions. By changing messages as consumers move through the purchase and re-purchase funnels, advertisers can enrich an offer to avoid message fatigue or burnout or even evolve a brand message to increase engagement.

EyeWonder Inc., an innovator in interactive digital advertising technologies and services, announced it has appointed Kenny Spangberg as its Regional Sales Director, Nordic region.

Glam Media, a vertical content networks company, announced the promotion of Jack Rotolo to president & general manager of North America. Glam also announced that its flagship U.S. women's division is profitable as of September 2009.

Glam Media executive Joe Lagani has been named the senior vice president of ad sales for iVillage, effective Oct 1. Lagani will lead all of iVillage Networks' sales efforts, with oversight of display, sponsorship and content integration revenue.

Hearst Magazines Digital Media has announced that Mark Weinberg will join the unit as vice president of programming and product strategy.

Intuit has purchased Mint.com continuing the trend of established personal finance companies acquiring upstart competitors that target a younger demographic

MediaWhiz, a performance-based online marketing company, announced the executive appointments of Gerry Bavaro as senior vice president and Mitch Tuch as general manager of data acquisition

Mocapay, a mobile commerce platform, announced their office move to Denver, Colorado. 

Message Systems, a provider of holistic, fast, and flexible message management solutions, announced that it has been selected by Causes to manage its Facebook application page.

Passenger, a creator of online brand communities that drive customer advocacy and insight, announced the appointment of Michael Winner to senior vice president of technology.

Real Time Content, Inc., a leading provider of online video marketing technology, today announced the appointment of Tom Quinn as Chief Executive Officer.

Performance marketing agency Red Bricks Media announced that Elliott Easterling has been named CEO of Red Bricks Asia.

Red Door Interactive, a strategic internet presence management firm, announced that it was named to the San Diego Business Journal's fast growth list for the third straight year. The publication noted the company as the 16th fastest growing firm in the region and also comes on the heels of its third consecutive listing in Inc. Magazine's 5,000.

Sage Communications announced the appointment of Karen O'Shaughnessy to vice president of its media services division.

Scorch, a new marketing and events agency recently launched with its headquarters in downtown St. Louis. Advertising veteran Chris Buehler and Entertainment St. Louis founder Mike Kociela founded the company. They will offer a range of services from traditional marketing and branding to interactive, social media, and event/experiential marketing.

Sevenload announced that it will be showing its search results for videos and photos in 3D. This new feature is being presented through a partnership with Cooliris, allowing the social media network for web TV, photos, and videos to expand its search offerings and providing users with an entertaining and user-friendly interface.

Silverpop, a provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has partnered with SeeWhy, Inc., a website conversion company, to integrate Abandonment Tracker Pro and simplify website owners' remarketing efforts.

As T3 continues to optimize its virtual work environment across distributed offices and teams, the agency is adding Geoff Mattie as director of digital production to oversee project management and production procedures.

TRAFFIQ, a digital media planning, buying, and management platform, today announced a strategic partnership with Worldwide Partners, Inc. (WPI), an owner-operated advertising and marketing communications network. This partnership designates TRAFFIQ as the digital media platform of choice for media teams at WPI partner agencies in the United States.

Tribal Fusion, the digital marketing solutions company owned by Exponential Interactive, Inc., announced a partnership with Greystripe, the rich media mobile advertising network.

[x+1], a leader in predictive marketing, announced the addition of CPG digital marketing consultant and former Kraft Foods executive Kathleen Olvany-Riordan to its advisory board She will be advising the specific needs of clients in the CPG space.

Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our bimonthly column is always looking for announcements, so please email them to mediamotions@imediaconnection.com.

 

Comments

Lead Liaison
Lead Liaison February 16, 2011 at 4:39 PM

Thanks for the post. As a marketing automation vendor ourselves, http://www.leadliaison.com/solutions/marketing-automation/ , we're interested in learning more about SeeWhy and how that could help. We're focused more on B2B services vs. B2C though, we shall see. Open to hear more about SeeWhy though!