Get some expert advice on stable strategies for reaching consumers in the moving-target world of social media.

In this master class, panelists will survey the year-over-year growth of and changes within social media, exploring the special challenges of social media as it integrates with other marketing and advertising channels. You will also hear about the work of the Social Media Business Council and what it's doing to help marketers work effectively with social media.

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Speaker(s): Chris Curtin, VP, Digital Strategy, Corporate Marketing, Hewlett Packard Company; Hilary Weber, Director, Internet Marketing Communication, Kaiser Permanente; Brad Berens, Chief Content Officer, iMedia Communications & CMO Executive Summits

Format: MP3