Facebook announced its own "Gross National Happiness" program that studies the sentiments of Americans during different times of the year by analyzing status updates and the positive or negative inflection within the updates, according to The New York Times.
However, Facebook is not allowing continual access to the results, which in some cases could be a benefit to marketers in understanding the feelings of their consumers before creating ad campaigns.
Some discoveries from the study include the fact that U.S. citizens are happier during Thanksgiving than Christmas, and they are happiest as a collective during any holiday period.