When silence is golden
As any Twitter enthusiast can tell you, tweeting can become an addiction. This platform has given brands, companies, and individuals the ability to broadcast their thoughts and insights on a real-time basis, which allows for immediate connections, engagement, and valuable conversations.
We know that Twitter is a platform that is meant to be used frequently and consistently.
There are times, however, when it is vital that you not reach for your phone or double-click on your Twitter client of choice.
At the 140 Twitter Conference held recently in Los Angeles, Twitter experts expounded on how they used Twitter to effectively reach out to clients and consumers, and to promote their own brands. But a running theme of discussions was that there are definite instances when is it not a good idea to tweet.
Here are a few examples of when it might be best to keep your "twap" shut.