In this episode of Marketing Obsessions with Kevin Lee, comScore's founder and chairman Gian Fulgoni discusses the dangers of attributing too much credit for a conversion to the final click made by the consumer.
See more conversations with marketing leaders at www.kevinlee.net.
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1 A social media planner's guide to pleasing the boss
2 5 big SEO changes you might have missed
3 5 hot new jobs for digital marketers
4 Digital marketing's 4 biggest disappointments
5 8 tips for launching an effective paid Facebook campaign
