Adchemy, a pioneer of Audience Relationship Management, introduced its technology that uses science and data to help marketers and agencies connect at scale with their audience in meaningful ways. The launch comes in conjunction with the announcement of a strategic global alliance with Accenture, under which the two companies will help large enterprises and their agency partners build more effective digital experiences for customers.
Adgregate Markets, a leading provider of transactional advertising solutions, announced three key hires to its management team. Joining the Adgregate team are John Underwood as chief operations officer, Manny Berrios as chief technology officer, and Lori Stevens as vice president, sales.
AdMonsters, a professional association exclusively dedicated to online advertising operations and technology, announced the launch of AdMonsters Professional Services. The new division will offer ad operations and consulting services, in-house training programs, and research and analytics to the global online advertising community.
Adify Media, a premium online advertising network, has entered the comScore top 20 rankings for U.S. ad networks, according to the latest report issued for September 2009. The Adify Media network had more than 90 million unique visitors in the month of September. This figure represents a 61 percent increase in visitors since January 2009.
eXelate, a marketplace for online targeting data, announced that Jon Mandel has joined the company's advisory board.
Hitch, a West Coast-based consultancy has officially launched, with a focus on bringing companies and their marketing partners together without the use of an RFP or protracted pitch process.
Meteor Solutions, a provider of earned media measurement and monetization solutions for advertisers and agencies, announced a partnership with Radian6 Technologies, a provider of the leading social media monitoring platform for marketing, communications, and customer support professionals.
Mirrorball, a non-traditional marketing agency, announced that Andrew Goldberg has joined the firm as its director of client service.
Conversion-driven marketing agency 90octane has hired Kristi Jackson and Erin Wilson as marketing coordinators. As members of the client services team, they will execute search engine optimization, pay-per-click advertising, and lead-generation programs. 90octane also hired Jon Traister as creative conversion specialist. Traister will be driving the strategic concept development, design, and execution of client demand generation programs. John Batchelder has been hired as a dedicated media specialist, and Caitlin Diehl and Gloria Dutton have been promoted to senior marketing coordinators.
Nurun, a global interactive marketing agency, announced its relationship with Camp Twin Lakes, a Georgia-based non-profit organization that offers year-round programs for children facing special challenges. Nurun provided creative, distribution, and online advertising strategies for Camp Twin Lakes' Partners Card initiative, the organization's largest annual fundraiser. This marks the first year the Partners Card will be available for purchase online.
Omniture, Inc., a provider of online business optimization software, and Havas Digital announced a global partnership in which Havas Digital will become Omniture Certified and roll out Omniture SearchCenter across its Fortune 500 clients. This announcement will span the agency's global holdings via the Media Contacts, Lattitud, and iGlue brands, and will leverage the existing Omniture and Havas Digital client base in those markets.
Adding to a growing group of lead creative thinkers at T3, Scott Staab joins the agency's Austin office as a group creative director.
Theorem, Inc., a creative online media operations and data services company, has expanded its European footprint, signing Microsoft Advertising as a client and doubling its London-based staff, while at the same time increasing the size of its offices in the U.K.
ValueClick Media, the performance advertising network division of ValueClick, Inc., released the public beta of its new user interface for its publishers.
Warner Bros. Entertainment has named former Yahoo advertiser sales executive Dave Dickman as senior vice president, digital media sales, at the Warner Bros. Television Group.
[x+1], a leader in predictive marketing, announced that Kenneth Rona has joined the company as vice president of data strategy and analytics.
Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our bimonthly column is always looking for announcements, so please email them to mediamotions@imediaconnection.com.
