It's the duty of marketers to glorify their companies. But in doing so, some marketers become celebrities in their own right. In fact, this new culture of corporate all-stars was one of the biggest trends of 2009, according to Edelman Digital: "Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn."
From notorious characters to full-on idols, the digital marketing arena is rife with its own celebrity personalities -- people who, although perhaps unknown among the general public, have become household names among interactive marketers.
Most of us will never crack the Technorati 100, but there's plenty we can learn from these five digital celebs.
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