Email marketing has become a vital part of business, but often little time and attention is paid to the delivery mechanism. When it comes to the use of email, status quo is the name of the game at many large companies. Legacy systems, agencies, tactics, and email service providers remain as immovable objects at many companies for several reasons. However, we've all seen how much email marketing has turned into a science over the past handful of years.
It's no longer good enough to put together an email, hit send, and assume it's going to make it through to the intended recipient. This applies both to emails designed for customer acquisition, as well as for relationship or retention marketing. Staying complacent is going to get you nowhere fast. It's the job of your email service provider to guide you to email marketing success. If your ESP is sitting back and hoping that each time you call it isn't because you're going to flee, then it's time to send your ESP packing. Keep reading to see if any of these six reasons to kick your ESP to the curb strike a chord with you.
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