You want the reporting to work? Surprise!
You're up and running with your new ESP, and you have multiple email marketing campaigns running. It's time to see how everything is performing, so you'll need to package up a report for your team and your boss. The only problem is that your ESP's reporting package doesn't allow you to produce the reports you really need. Sound familiar?
What gets measured gets done. We all heard this saying before. But what happens when you can't measure what you need? Outside of actually getting your email delivered to the inbox, reporting is the next biggest element in terms of what distinguishes a good ESP from a bad one.
Make a list of all of the reporting elements that you need from the system. Ideally, this should have been done in the evaluation process before signing a contract. Work with your account manager to identify which reports can already be run in the system along with how to run them. For the reports that aren't out of the box, figure out if there is a simple work around to assemble the report. If this isn't possible, find out what's on the horizon in terms of new reporting features.
Every release of a new version should include new and improved reporting capabilities and features. Before each new release, ask your account manager to see the roadmap. Scrutinize the roadmap in terms of making sure the upcoming reporting improvements match your business needs. If they don't, then it's time to fire your ESP and find one that can meet your reporting needs.