Many brands have yet to realize the full potential of video as a form of social media. Listen to these key tips and see if your brand is prepared to optimize its video success.

Online video is the most engaging form of social media, and the fastest-growing category of advertising spending. However, many brands have not yet engaged fully or are experimenting with "tactics in search of a strategy." Kevin Nalty, of YouTube fame, will look beyond today's hype and provide actionable tips for leveraging online video to connect with target customers and build brands.

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Speaker(s): Kevin H. Nalty, online video expert and founder, Nalts Consulting, LLC

Format: MP3