One of the commandments of social media marketing is to listen to consumers rather than talk to them. It turns out, consumers kind of enjoy being talked to through social media channels as well, especially if you give them something for free.
A new survey from Razorfish found that consumers who follow brands on Twitter, Facebook, and MySpace are more interested in discounts and deals than content or customer support, Adweek reports.
Around 43 percent of consumers who follow a brand on Twitter do it for discounts, while 37 percent of those who befriend brands on Facebook and MySpace are looking for some sort of deal, according to the study.
Razorfish surveyed 1,000 "digitally connected" consumers in the study and found that 70 percent have participated in a brand contest, while 24 percent have produced a piece of content on behalf of a brand.
