Google pays $750 million for mobile display company

Google has acquired the mobile display ad company AdMob for $750 million in stock, according to a post on the company's official blog.

AdMob's mobile ad network runs across thousands of websites, serving ads from big-name brands such as Ford and Coca-Cola. While much of the company's attention goes to serving display ads on iPhones, it recently started a unit focused on Android smartphones, according to CNET.

Google's mobile search traffic has grown five times over the last two years, and the search giant hopes improved advertising will encourage more growth in the mobile sector.

We can expect even more acquisitions from Google in the near future, as CEO Eric Schmidt recently stated that the search giant will buy a company every month this year.

 

Comments

Brian Zimmerman
Brian Zimmerman November 9, 2009 at 3:30 PM

OMG, where are antitrust folks? Omar, FTEs & VCs just got very rich on Google controlling WAY too much of digital advertising ecosystem. Unbelievable but not really...Eric Schmidt doesn't curry favor w/ Obama for no reason. Hum, maybe GOOG can just pay for healthcare reform costs in American since they do such a good job of first-move-don't-allow-level-playing-field competition. The GOOG Monster is ALL about "control"...antitrust be damned.

Brian Zimmerman
Brian Zimmerman November 9, 2009 at 3:29 PM

OMG, where are antitrust folks? Omar, FTEs & VCs just got very rich on Google controlling WAY too much of digital advertising ecosystem. Unbelievable but not really...Eric Schmidt doesn't curry favor w/ Obama for no reason. Hum, maybe GOOG can just pay for healthcare reform costs in American since they do such a good job of first-move-don't-allow-level-playing-field competition. The GOOG Monster is ALL about "control"...antitrust be damned.