Facebook has launched a new ad-targeting program that will help marketers increase their audience by serving ads to the friends of consumers who have already signed up as fans.
The new feature, titled "Friends of Connections," allows businesses to personalize ads so that non-fans will learn how their friends interact with the branded fan page or application, according to a Facebook note.
Using targeted ads as endorsements from legitimate and influential sources (the friends) could be a major coup for marketers looking to expand their social media audiences.