Late-night advertising staple Vita-Mix is honoring the 60th anniversary of its very first infomercial with an online contest to find its next demonstrator.
The "Pitch Me!" contest asks participants to submit a video displaying their use and skills of the Vita-Mix blender in creative and new ways that have star quality. Videos can be uploaded to the Vita-Mix website.
The competition will be entirely crowdsourced, so popular demand will dictate which submissions will play on national television and Vita-Mix. The product's new logo and website have also been crowdsourced to create more support for the product and contest.
