Microsoft is looking to expand advertising reach to its most-underutilized real estate: the desktop. The company launched a pilot program this week that will let advertisers offer themes and custom desktop images for its Windows 7 operating system, according to CNET.
The advertising would be strictly opt-in, meaning that Windows users will not be bombarded with ads every time they turn on their PC.
The program is currently in test mode, which will run through October of next year. However, some brands are already jumping on board, recognizing another way to connect with consumers. Porsche, Infiniti, and Ducati have all developed brand-themed desktops, while 20th Century Fox will use the program to promote its upcoming movies.
In other Microsoft advertising news, the company's Massive gaming subsidiary has partnered with comScore to give advertisers better data on in-game campaigns, Mediaweek reports.