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best practices: IN FOCUS
9 new marketing tools you need
November 18, 2009

Article Highlights:

  • Check out these tools that enable you to mark up designs, simplify diagramming, build color palettes, and more
  • Many tools are migrating from installed apps to web apps -- and plenty are free of charge
  • Your job title and work habits are key factors in determining which tools will work best for you

Next In Focus

Keeping track of the cloud

The world of computer tools used to be so simple. A couple of small installs on the desktop, maybe a few assorted plugins, and off you go.

Then the "cloud" rolled in, and suddenly staying on top of new apps is like trying to keep track of celebrities on Twitter.

The biggest challenge is finding the time to give them all a real trial. And sometimes, I'll come back to a tool months after my maiden voyage, as both the tool and my needs have changed over time.

One key point about these tools I'm reviewing is that context is everything. Your job title, your company, your location, and your work habits -- all are key factors in determining which tools will work best for you.

Some context for me: I run an interactive agency and serve as creative director. I use a Mac with Firefox. Because I use multiple computers, and don't like having to try and sync files across all of them, I'm a big fan of web-hosted services in virtually every area of what I do, from email to presentations.

Also, in this review, I'm also going to bypass some of the heavyweight tools that have been around a while and with which most people are familiar. They include Basecamp, Compete, Google Docs, and Google Reader, all of which I use frequently.

So given that, here are some of the more recent apps that are showing me some love.


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