Holiday shopping has officially kicked off, and MasterCard is unveiling a new social application to celebrate the seasonal festivities. The new tool, called "MasterCard Priceless Gift Finder," lets users shop for gifts based on personality, budget, and Amazon.com reviews, with the option of building a shopping list via Facebook Connect, according to Brandweek.
The credit card's holiday campaign centers on the peace of mind that comes from buying a gift that the receiver will actually enjoy. MasterCard hopes the app's combination of shopping, budgeting, and organization will be a big hit with shoppers. As an incentive, consumers who buy a product with a MasterCard on Amazon after using the gift finder will receive a $10 Amazon MP3 gift card.