Showing up where you belong
How does Santa know what everyone wants for the holidays? Simple, the children tell Santa very specifically. Whether they are sitting on his lap, or writing letters in crayon, Santa's "customers" make it very clear to him what they are looking for this holiday season.
You have the same advantage. Grownups use search engines to tell you exactly what they want. You simply need to show up, no matter what or how they are asking.
If Santa were dishing out corporate blogging advice for marketers this holiday season, I'm sure it would sound something like this:
Blog for search
Recognize that blogging is a terrific search marketing tool and embrace it early. Blogs give you an easy way to quickly tell lots of stories frequently. The reality is that most blog traffic is coming from first-time visitors. They don't know you yet. What searchers do know is what they want or the problems they are trying to solve. Developing specific blogs targeting specific products or services is a terrific way to target these self-qualifying prospects.
