This summer, Microsoft unveiled the "1 vs. 100" interactive online game show on its Xbox Live platform, a live experience that combined video games with commercial television. Now, Microsoft is making the interactive gaming experience even more like a TV program by partnering with Nielsen to provide TV ratings for the game, according to a Forbes report.
The show currently sells 15- and 30-second spots that play during the game show. The new partnership will give Microsoft and its advertisers a better understanding of audience size and engagement.
Nielsen will also measure across Microsoft's entire Xbox Live network, which will mark the first time the data company will be able to gather granular information about video game audiences.