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Creating link bait: 7 tips for social media
November 25, 2009

Article Highlights:

  • Focus on the obvious: Your site and content need to be worthy of links
  • Be visual and easy to read, and think of ways to take your content one step further
  • Seek a broad audience, plan for the community, and make your link bait easy to share

Next In Focus

The value of quality links

For years now, people have been buzzing about social media and the opportunity it provides to marketers to drive tons of traffic, brand awareness, conversions, and -- most importantly -- links. Even Matt Cutts, Google's head of Webspam, has gone on record numerous times praising social media as a great opportunity to get links in a pure and natural way.

It's no secret that so-called "link bait" gets a lot of natural quality inbound links, and that social media has the ability to garner massive visibility for your brand and its content. But just knowing that doesn't mean it is easy to succeed with any link bait you create.

Creating a piece of link bait that will succeed in social media and score lots of links from authoritative sites takes a lot of work and experience. Following these seven tips will help you get started. Before you know it, you'll be creating kick-ass pieces of link bait that will improve your chances at succeeding in social media, while garnering tons of high-quality, natural links.


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