Creating link bait: 7 tips for social media

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The value of quality links

For years now, people have been buzzing about social media and the opportunity it provides to marketers to drive tons of traffic, brand awareness, conversions, and -- most importantly -- links. Even Matt Cutts, Google's head of Webspam, has gone on record numerous times praising social media as a great opportunity to get links in a pure and natural way.

It's no secret that so-called "link bait" gets a lot of natural quality inbound links, and that social media has the ability to garner massive visibility for your brand and its content. But just knowing that doesn't mean it is easy to succeed with any link bait you create.

Creating a piece of link bait that will succeed in social media and score lots of links from authoritative sites takes a lot of work and experience. Following these seven tips will help you get started. Before you know it, you'll be creating kick-ass pieces of link bait that will improve your chances at succeeding in social media, while garnering tons of high-quality, natural links.



Liz Zedo
Liz Zedo March 10, 2010 at 4:55 PM

Very helpful tips Brent!
Liz Kulin
Marketing Manager

Jean-Paul Andrivet
Jean-Paul Andrivet November 25, 2009 at 4:14 PM

Excellent article. I have just shared it using the 'share' button ;-)



Troy Skeen
Troy Skeen November 25, 2009 at 12:56 PM

Great abbreviated notes - ty!

jeffrey dobkin
jeffrey dobkin November 25, 2009 at 10:54 AM

Very clever article, Brent. Thanks. One of the areas that you mentioned in passing is so correct: computer time is now shorter and more valuable than ever. I simply don't have time to sit through an hour audio in real time, or listen to any of the thousands of webinars now offered, well, everywhere - to find out if it's great—or not. Reading articles and websites gives me the opportunity to bail out any time the going gets out of focus or boring. Please note: I made it to the end of your article. Thanks for the insights. Jeff Dobkin.