Tip 2
Make your link bait worthy of a link.
This seems like a no brainer, but you would be amazed at how many companies create and push mediocre pieces of link bait that really don't deserve any links or success at all.
Just because you write a list explaining "10 ways to save on your taxes" doesn't mean your content is any different or better than the 200 other tax articles people write (or repurpose) at the beginning of each tax season.
You need to make sure your content is:
- Current: Think about any current events or news stories when writing your link bait. See if there is anything you can reference or apply your concept to that might help it relate to current discussions.
- Unique: Try to find at least a few angles to your link bait that is unique. This ensures it is different from all the other articles on the same general topic.
- Comprehensive: This is one of the biggest mistakes people make when writing link bait. You need to make sure your content is comprehensive and doesn't leave people with unanswered questions or feeling like they took nothing away from the experience.
