Be visual and easy to read.

Of course you want people to read your content, but have you ever thought about making your content easy to read and digest?

• Break up your content: When readers see a big block of content, they are often intimidated. They feel they must read an entire paragraph within one breath. Break up your content and make it easy to digest, even when it is not strictly required.
• Choose the right font type and size: This starts to delve into personal opinion, but many times I come across articles where the font type and size has left me not wanting to read the content. Make sure your font is easy to read and inviting.
• Be visual: Add images to your content to help drive your message. Everyone likes pictures, and they can make your content seem more inviting and exciting. Video can also be a great addition to an article.

Always go one step further.

Whenever you think your link bait is good, take it one step further. These days "good content" is really not good enough. To distinguish yourself from the thousands of good articles pushed in social media every day, you need really great content.

Once you feel your link bait is finished, review it one last time and consider whether there is any other aspect you can add to it. Look for a few more references, a related story or aspect, or any associated images and/or videos to add that would improve your existing content.

If you challenge yourself, you can always find at least one way to make your link bait a little better. In the end, that final touch can be the difference between a popular piece of content and a largely ignored piece of content. The former will be the one that scores all those quality links you want.