Tip 7
Make your link bait easy to spread and link to.
People love to share and tell others about great content. However, most people's time is becoming more and more limited. Between sites like Facebook and Twitter, reading emails, and checking their favorite sites, online time is precious -- don't make it hard for someone to share your content.
Make sure you have:
- A good title: Many times people have only enough space to share your link and the article title. So make the title descriptive and as short as possible. Don't leave people trying to figure out the best way to describe the link they are sharing, as they will often give up.
- A good description: Having a good, yet short, paragraph near the beginning of your content will help people who want to submit your article or share it in other social communities. It can also help when it comes time for someone to link to your content through a quote on their own article or site.
- A share button: It is a good idea to provide your visitors with the option to share your content on their favorite social community. I would avoid having too many buttons on your site and just include the ones that your visitors are most likely to use.
Successful social media link bait is not always easy to create, but these seven tips should get you on the right track to churning out high-quality, link-worthy content. Just remember: The results of even one successful campaign can make it all worthwhile.
Brent Csutoras is a seasoned internet marketing consultant who primarily specializes in social media, viral link bait, and search engine marketing strategies.
On Twitter? Follow Csutoras at @BrentCsutoras. Follow iMedia Connection at @iMediaTweet.
