Retailers are spending more money on paid search campaigns across all three major search engines in the lead up to the holiday shopping season, according to new data from SearchIgnite.
In fact, spending on paid search ads is up 7 percent across Google, Yahoo, and Bing for the first half of the fourth quarter, compared to the same time period last year, according to the report. Bing's year-ago figures are based on Microsoft search volumes.
Bing experienced the most growth compared to last year, with spending growing by 47 percent. Bing now accounts for around 8 percent of all U.S. paid search spending, and marketers undoubtedly were encouraged to spend more as Bing's traffic demonstrated continued growth into the fourth quarter. Bing also experienced better year-over-year click growth compared to the other search engines, according to SearchIgnite.
Google still dominates the paid search landscape, claiming 75 percent of all spending on the medium, a 3 percent drop from a year ago. Yahoo accounts for 16 percent of the market, the same as in 2008.
