Hulu recently stated that it is close to selling out its advertising space, suggesting that the company had a sound business plan all along, despite the opinions of critics.
The increased demand for ad space is due in part to site traffic forecasts that are far more accurate than what was available in 2008, coupled with a massive rise in viewership during the last quarter of this year, according to Ad Age.
Hulu's overall traffic grew 47 percent in October compared to the previous month, thanks to the new fall season of programming and the addition of ABC shows. Disney recently became a partner in the venture, joining NBC Universal and Fox.
Network hits were the most popular shows on Hulu, which also airs beloved oldies like "The Lone Ranger" alongside current favorites such as "Family Guy," "The Office," and "Lost." In fact, the site's top 20 was different from the top 20 most popular TV programs, suggesting that many Hulu viewers have different tastes than those who watch TV.
Hulu is considering adopting a paid content model, but there are no plans to do so yet because advertising is creating enough revenue. Developers are more concerned with the viewer experience than making dollars, according to CEO Jason Kilar. "We believe in a less-is-more approach," he said. "We are very persnickety about the user experience and how it works for our customers."
