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8 experts' predictions for 2010

Lori Luechtefeld
Media Planning & Buying Posted on December 07, 2009
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Meet the panel

What brands will be hot in 2010, and which type of agency will be best positioned for success in this challenging economic environment? What types of campaigns will score most with consumers in 2010, and which marketing technologies and platforms will advance the most?

iMedia asked a panel of industry experts to provide their thoughts on these topics and more. In this first installment, our experts discuss the agencies and brands best positioned going into 2010, as well as their thoughts on the overall state of the online marketing industry. In the second installment, our experts discuss the technologies and platforms that will make the greatest strides in 2010, as well as the types of campaigns that will connect with consumers.

The panelists are:

Adam Broitman, partner and ringleader, Circ.us

Daniel Flamberg, managing partner, Booster Rocket

Adam Kleinberg, CEO, Traction

Clark Kokich, chairman, Razorfish

Dave Morgan, CEO, Simulmedia Inc.

Jim Nichols, senior partner, Catalyst: SF

Lori Schwartz, SVP and director, IPG Emerging Media Lab

David L. Smith, founder and CEO, Mediasmith

Read on to see what they had to say.

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Comments

Alan Goodman
Alan Goodman July 29, 2010 at 11:52 AM

Crocs did a great job in marketing an existing garden shoe to the public as a everyday casual shoe.I'm amazed to this day that people wear this goofy looking style of footwear.I'm certain they affected the sales of Teva,Rainbow,and Key West Sandal Factory sandals in a negative fashion. The challenge is for Crocs to develop new styles that people will want to purchase , and wear going forward.Crocs will continue to lose a great amount of market share like many fad footwear companies have over the years making room for a new fad product.

Adam Kleinberg
Adam Kleinberg December 7, 2009 at 4:44 PM

I'm amazed that someone who works for a digital out-of-home signage company would make a snide comment about this panel because we didn't mention digital out-of-home signage.

Lionel Tepper
Lionel Tepper December 7, 2009 at 1:45 PM

I'm amazed that none of the "experts" mentioned out-of-home media, especially digital out-of-home. Out-of-home is one of the few bright spots in the business and will continue to be in 2010.

Dr.Walt Winkelman
Dr.Walt Winkelman December 7, 2009 at 9:09 AM

In terms of what type of campaigns, brands and economics will be hot in 2010, The Human Thriving Foundation, a non-profit organization - 501(C)3, clearly believes that, after extensive scientific research over the past 4+ years, the United States is morphing into a significant societal transition. The success and/or failure of our nation, by 2013, will be determined by the greatest number of happy citizens. This is now commonly referred to as Gross National Happiness versus Gross National Product."