Back in July, a study by search ad firm Chitika found that Bing users were far more likely to click on advertisements after they found a website through the search engine. Bing was still in its early days then, but a revised Chitika study found that Bing has maintained its high CTRs.
Consumers who land on sites from organic search results via Bing are 76 percent more likely to click on an advertisement, compared with arriving on the site from Google, TechCrunch reports. Bing's CTR is 1.74 percent, compared to 0.98 percent for Google. Bing's CTR was 1.50 percent in July, while Google's was 0.97 percent.
But as with any study, there are a few caveats. Bing accounts for less than 6 percent of the traffic to Chitika's network, potentially skewing the numbers because of the small sample size (Google accounts for 84 percent of Chitika's traffic). Consider that AOL earned the highest CTR in Chitika's study (2.5 percent) while accounting for the smallest traffic share (1.27 percent).
It's still good news to Bing, which has slowly increased its share of the search market to just shy of 10 percent, according to comScore.
