Find out how local businesses can avoid the media dinosaurs and still win big in their regional markets, with the help of the latest online tools for localized campaigns.

Traditional modes of local advertising are in decline. Yet with online channels, marketers risk losing the small-town feel that broadcast TV and print ads use to appeal to local customers. But with two-thirds of all advertising dollars still spent locally, online has an incredible opportunity to grow its value with some smart, targeted strategies.

In this overview of geo-localization and locally focused search techniques, WebVisible's Kevin Ryan and Topix's Chris Tolles discuss how to reach the important local audience and provide suggestions on the partners, tools, and services that can help your brand earn a win in the local arena.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Kevin Ryan, CMO, WebVisible; Chris Tolles, CEO, Topix

Format: MP3