AdSide, a pay-per-click ad network, has announced that more ad agencies and advertisers have selected to run cost-per-click text campaigns across AdSide's tier-1 network of sites. These advertisers have successfully run performance-based campaigns for online education, insurance, and financial services products across premium editorial content.
Affinity, a text-based online advertising network, has partnered with Anchor Intelligence, a traffic solutions provider, to optimize its ad inventory and filter traffic in real-time. Affinity, after evaluating various scoring solutions for several months, has licensed ClearMark to score all traffic within its network.
comScore and VideoEgg announced a partnership to offer CPG brands insight into online advertising effectiveness. As a result of the partnership, VideoEgg will introduce a new solution that addresses the challenges CPG brands face in obtaining accurate and timely metrics to gauge the ROI of online ads on consumer buying behavior. The partnership also represents the first time comScore will be able to look at online video ad effectiveness separate from rich media to determine ROI in the CPG category.
DDB Canada announced that Eric Weaver has joined the Vancouver office. As account director/digital strategist, Weaver will lead the digital and integrated planning for several DDB clients and play a lead role in new business development.
eXelate, an open marketplace for online targeting data, announced that Damian Garbaccio has joined the company in the newly formed position of vice president of business development. Garbaccio brings seasoned business development and sales leadership to the executive team.
eZanga Inc., a search engine and online advertising company, has signed Virginia-based gambling treatment center Williamsville Wellness as a new client for its search engine marketing services. The deal involves eZanga implementing a search campaign designed to increase traffic to Williamsville Wellness' Nongambler.com website.
Gorilla Nation, an online branded sales company, announced that it has appointed James Perry as the new director of sales for the Australian division. In addition to Perry, GN Australia has added two new senior account managers, Rob Reed and Andrew Knowles.
Greystripe, a mobile brand-advertising network, announced metrics around its partnership with Tribal Fusion, including the extension of more than 500 online campaigns to mobile in the last six months.
Rebecca Weeks Watson has joined new startup gWallet as vice president of business development. She will lead recruitment and management of partners for gWallet's new monetization platform that connects brands and social media users.
Global digital marketing and technology agency LBi announced the appointment of Cedric Devitt in the newly created position of executive creative director.
Lotame, the data-driven audience marketing platform that combines social data with audience insights to deliver marketing accuracy and audience engagement for brand marketers, announced that Eric Porres has joined the company as chief marketing officer.
MarketShare Partners, a marketing analytics firm, announced the appointment of Jack Myers to its board of advisors. Myers, the president of the M.E.D.I. Advisory Group, will provide strategic leadership to the company on a range of business issues.
The digital marketing solutions company Tribal Fusion announced the opening of its new office in Malaysia, with the aim to support the growing business opportunities in the region. The company also announced the appointment of Kelvin Tan as the business director.
WorkPlace Media, a marketing industry for targeting America's workforce, has announced the hire of Glenn Kawasaki as the company's new vice president of targeting. In this newly created position, Kawasaki will be responsible for driving client results with enhanced sophisticated targeting capabilities.
Xylem Digital, one of the Rocky Mountain region's digital advertising agencies, announced two new hires: Tricia Espinoza as a senior account supervisor, and Andrew Straley as account coordinator.
Yieldex Inc., a market leader in inventory optimization and analytics for interactive publishers, announced the appointment of Joseph Kaddis Jr. as vice president, sales.
(Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our bimonthly column is always looking for announcements, so please email them to mediamotions@imediaconnection.com.)
