A new ad-serving technology seeks to reward consumers for clicking on mobile ads, with offers ranging from coupons to free wireless minutes.
The developers of the technology, Miami-based MyScreen, believe the product will have more visibility than SMS and web ads because they appear at the end of a phone call, triggering a more instant reaction. Consumers will be offered many different rewards for clicking on the ads, including free minutes or $1-off coupons, according to Brandweek. The entire ad model is a point-based rewards platform.
MyScreen hopes to appeal to younger crowds (35 and under) based on surveys conducted over the past three years. Since 2006, young adults have eased up on their dislike for advertisements, and food brands hope that rewards like free minutes will encourage users to click through as well.
The company is planning to roll out the ad software in Latin America within the next few weeks and plans to release it to the U.S. and Europe sometime in 2010. The program is an opt-in service, meaning consumers can cancel the ad serving at any time.
