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media planning & buying: IN FOCUS
6 digital agency survival tips for 2010
January 04, 2010

Article Highlights:

  • Stop calling yourself a "digital agency," and pick up the pace
  • Question everything, and get back to some good storytelling
  • Market as you want to be marketed to, and remember to encourage innovation

Next In Focus

Looking ahead

It's that time of year again. Only a couple weeks ago, honey glazed ham, mashed potatoes, and fighting with hoards of people over $15 DVD players in the aisles of Wal-Mart was all the rage. And although the holidays are now behind us, two types of articles are still in season -- the first being the much anticipated and expected lists of the "best" and the "worst" campaigns, products, and songs of the year past. The other common article type consists of predictions and proclamations for the year ahead. This is one of the latter.

Looking to survive in the ever-changing agency world? What follows is some proverbial food for thought for digital agencies in 2010. I hope some of them prove to be valuable for you and your business.

And now, without further ado, here are top six agency survival tips for the coming year. 


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