As digital marketers continue to bemoan the seemingly endless downward spiral of online ad rates, some publishers are still commanding top dollar, notes Ad Age. The publication provided an anecdotal snapshot of some of the priciest purchases on the web, including $600,000 a day for a Yahoo homepage roadblock buy, $10,000 per tweet to be included in Kim Kardashian's Twitter stream, and a $364 CPM for the National Journal Energy Blog.
The reasons that certain online vehicles still command such respectable prices vary, Ad Age notes. Some rely on their impressive reach, while others tout their specialized audiences or unique environments.
Other examples of high-priced online positions noted in the Ad Age slideshow include:
- CBS's March Madness on Demand: $70 CPM
- Hulu: $35-plus CPM
- Daily Candy: $70 CPM for a daily email
- AOL homepage takeover: $500,000-$700,000
- YouTube homepage: $400,000 a day roadblock, with video
- ABC.com full episode player: $45-plus CPM
- Wall Street Journal video: $75-$100 CPM
- WebMD: $40-$60 CPM