As consumers flock to Facebook, agencies and their clients are looking for more creative ways to reach them. Ohio-based digital agency Resource Interactive has found a way to do that by utilizing the most popular Facebook component -- the wall.
The agency created a platform that lets consumers make purchases from a retailer directly from the Facebook wall or news feed without ever leaving the page, according to Ad Age. The "Off the Wall" platform launched this month with retailer The Limited, and used the technology to hawk a popular scarf, letting consumers pick their color and purchase it directly from the page.
Resource Interactive is opening the technology up to both clients and others, and by doing so has received interest from perspective new clients, as well as queries from international agencies looking to bring Off the Wall to other countries.
