Marketers set sights on social media in 2010

As the recession begins to wane and ad budgets slowly start to increase, social media is expected to be one of the biggest beneficiaries, according to MarketingSherpa.

Researchers from the company found that nearly all industries will increase budgets for social media marketing in the new year, sometimes at the expense of other mediums, including print, MediaPost reports. One of the biggest players is retail, where 79 percent of marketers plan on increasing their social media marketing.

A large chunk of social media budget -- 60 percent -- will go toward labor, paying the salaries of bloggers and staffers who generate content. Agencies can expect to share in the increased budgets as well, as 20 percent of social media budget will go to outside organizations.



Vihan Siboun
Vihan Siboun January 8, 2010 at 10:00 AM

Fastest growing business marketing today is TVI EXPRESS
it is established just one year and growing global revel and you can also join by lowest investment

George Churilla
George Churilla January 3, 2010 at 2:55 AM

I have spent countless hours in the past several months downloading date concerning social networking. My plan is to start up several vertical martet social sites and have a business model that any business can apply for a quick startup in the in the social marketing arena.