Publishers are beginning to research the pros and cons of paid tweets, suggesting a new trend in the use of Twitter for advertising. And while publishers have Twitter feeds under their belts, they have yet to start making money off the traffic and interest generated by these feeds, according to Ad Age. Yet some savvy Twitter users have found a way to profit, including Kim Kardashian, who was reportedly paid $10,000 to deliver a marketing tweet to her followers.
New businesses have sprung up specifically to deal with the paid tweet. Ad.ly, based in Los Angeles, aims to place paid tweets in news Twitter feeds, and says it is in talks with some major publishers.
The New York Times isn't ready for the paid tweet, but its subsidiary, The New York Times Online, is selling packages of ads aimed specifically at users who visit the website from Facebook or Twitter. Because advertisers buy a share of readers at NYTimes.com, the ads only appear to that percentage that come to site via social media.
