3 CMO mistakes to avoid in 2010

Kevin Lee
Media Planning & Buying Posted on January 11, 2010

In this episode of Marketing Obsessions with Kevin Lee, John Wiseman of Thrillist discusses the online media spending decisions that could land CMOs in the hotseat.

See more conversations with John Wiseman and other marketing leaders at www.kevinlee.net.

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Comments

Matthew Stehling
Matthew Stehling January 12, 2010 at 7:59 PM

I'd appreciate clarification on the first point made by John. Specifically, what is too much time spent with respect to creating buzz-worthy campaigns? I ask because I find myself spending on average 12hrs. per week planning, executing, monitoring and reporting on social media campaigns. That 12hrs. per week results in about $1 in revenue for every online community member my company has. The capital investment which goes into the campaigns is virtually zero.