In today's New Media Minute, Daisy Whitney looks at how big brands like Pepsi are changing the way they evaluate and invest in social media.
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Pepsi is joining GM and FedEx in this trend - good article in NYTimes on FedEx's plans -- http://www.nytimes.com/2009/07/20/business/media/20adco.html
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1 A social media planner's guide to pleasing the boss
2 5 hot new jobs for digital marketers
3 Digital marketing's 4 biggest disappointments
4 5 winning demographics you should be tracking
5 8 tips for launching an effective paid Facebook campaign
